I recently attended the launch of the iPhone X, which was the first event ever held at the new Steve Jobs Theatre in Apple Park, Cupertino. While Apple’s new iPhones were beautiful, it was the Theatre that really captivated me.
As you walk up a small hill dotted with trees, the Theatre rises up from the crest in front of you. The circular roof appears as if it’s floating off the ground, miraculously supported by tall, curved glass and nothing else.
Inside, attention to detail is everywhere. There’s a glass elevator, for example, that cleverly rotates as you go up and down, so you go from facing the entrance to the inner theatre and vice versa.
Stair handles are seemingly carved right into the stone walls, smooth on the top for comfort, rough on the inside for grip. Glass curves on a glass barrier match the curves everywhere else, even a cutout on the bottom of a glass panel mirrors the same curves.
Most visitors likely won’t notice these details, which makes it astonishing that somebody made these little things shine.
There are few buildings I’ve visited that make me feel like I’m seeing something I’ll probably never seen again. The Chichu Art Museum in Japan made me feel that way, and the Natural History Museum in the United Kingdom did the same. So did the Steve Jobs Theatre, which to me is the most amazing Apple product I’ve ever seen.