Why do I spend weeks on a blog post writing and editing it until I publish it?
The answer’s simple: it’s fun to spend time making something as good as I can make it before I show it to the world. And in a world where deadlines are the norm, taking the time to craft something until I’m happy with it is a pleasure. Because it matters to me that this is about creating something I can be proud of, and presenting that to the world in a way that is good.
The Japanese distinguish between two kinds of quality: atarimae hinshitsu – the idea that things work as they should, and miryokuteki hinshitsu – aesthetic quality on top of atarimae hinshitsu. What I want to do is to write posts that don’t just communicate, but communicate beautifully.